Tuesday, June 28, 2011

Lee Bailey/ Radio Mogul Who Took Extraordinary To Another Level

Before there were morning radio shows featuring Doug Banks, Tom Joyner or Russ Parr, all of America enjoyed the mild mannered and very professional voice of former Military man Lee Bailey, who lit the airways with a remarkable taste of creativity and style. The program was entitled “Radio Scope”, which was viewed by African American’s as one of the leading Independent radio productions on the air in 1980’s. The show filled in the blanks for America when it came to the real deal in information about African Americans in entertainment. At the time, Jet and Ebony Magazine were hot commodities, but “Radio Scope” was different, creating a vehicle and format that few radio stations were displaying. Lee identified with the void in the system, taking full advantage of the excitement by syndicating the show to Urban Radio stations around the country. Where other show formats failed, “Radio Scope” was making history as one that would go on to inspire and motivate future stars in radio. In the present day, the “Radio Scope” dream has sparked yet another venture of excitement and awareness as www.EURweb.com (Electronic Urban Report) was created to tackle the vast landscape of the Internet, with even more features, original ideas and past spotlights that many today continue to remember. Pioneers come and go, but the legacy of Lee Bailey will forever be the launch pad that paved the way for several well-known personalities in the world of entertainment.

For sure the way in which many of us receive our news and entertainment from day to day has changed in a major way. Fueling that change is the Internet, and today if you don’t have a website, perhaps you’re missing out on a host of services, clients and resources. “Like always, this business still takes a lot of work”, says Radio Scope founder Lee Bailey. “When we first started www.EURweb.com, it was just a one-sheet newsletter, which was published 3 times a week. As time would have it, we evolved into what you see now. I only have one full time person along with myself, but a host of contributors, whom are writers, and Independent contractors from around the country. Some people I call and ask to do assignments, while others call me looking for an opportunity to have their work showcased. Two major pluses for us is that we’re located in Los Angeles, and that we’ve been doing this for a long time, and we know a lot of people in the business. When being considered a pioneer, I’m appreciative because it makes me feel as if I’ve accomplished something. So I see it as a compliment”.

Back in the day, “Radio Scope”, produced and voiced by Bailey was the vehicle that many publicists used to get the word out about their clients new projects. “Radio Scope” came out of several things, “continues Bailey. “I was a big fan of the television news show “60 Minutes”, and I loved everything about it and I wanted to create something like it for radio. People were always asking about various artists. They always wanted to know what they (the artists) were doing so we made it our job to keep them informed. Once we got started, we worked and worked to make it what it is now. There was no dramatic shift, but it was very personality driven. The other thing is that back then, Radio DJ’s were like Rock Stars and everywhere you went you had your local heroes. Each city had their own and people gravitated to them. So it was a very big deal to be in radio back then”. When "Radio Scope" was introduced it provided content that many stations had very limited knowledge of. This variety of R&B, Hip-Hop Radio news was delivered in a timely fashion, sparking relationships with Hollywood bigwigs that would open many doors for Bailey.

Lee Bailey got his start in radio as an announcer in the 1970’s under the legendary Dr. Jerry Bolding. He’s been a radio DJ in several cities including Sacramento, California; Stockton, California; Los Angeles, California, and Flint, Michigan. After working in Los Angles, at KUTE-FM, he decided to try something, which was form Lee Bailey Communications, a voice over production company specializing in radio commercial spots (local and national) and corporate slide presentations (audio). Along with this success, the company began gravitating toward the radio of works and ideas. Then in 1983, Bailey introduced his flagship syndicated radio program, “Radio Scope: The Entertainment Magazine of the Air” in 35 US markets and primary division, Bailey Broadcasting Services (BBS) began it’s journey to become known world wide as the “Urban Infotainment Specialist.”

“The Challenges for me in doing all of this, “continues Bailey, “is that I didn’t have money to do all that I wanted to do, nor did I know business. I was actually baffled by the business. There was marketing, promotions, advertising, and a lot of stuff I was not familiar with. I had ideas. I was a creative guy and that’s what I wanted to do, create. When you look back at your artists, they are creative people and most of us are not business people. So as things began to really take off I enlisted others whom I felt comfortable with to work along with me so that we could get the business going in a positive direction”. And his comments about the future of radio, “ I see everything going down hill at this point”, continues Bailey. “ In my opinion there is not much of a future. It’s a paradigm shift because there are too many forces at work. The Internet is one major tool for the future. This new technology helps you get there faster, and it allows one person to do a lot, but there is nothing like having a actual person handle promotion, marketing and all those things”. And when it comes to music, Bailey speaks his mind, “I like the old school stuff. I’m really bored right now because there is no innovation, no real music happening. But I do like artists such as Reno Scott, a Detroit artists who’s been around since the 70’s. He’s got that old school kind of sound and feel. As much as I like Beyonce, I’m still bored there as well at times. Bruno Mars is good. Music is not like it use to be where you had really creative people. Today the artists are totally different.”

Bailey, an avid sports fanatic and work-a-holic has plans to at some point take a break from his entertainment empire, but not sure when, “ I’m consumed by this”, he says in closing. “I have no free time. I also love bowling, but I would love to take a month to travel, may watch a few movies and just get a way”. And his advice to young people, “ learn as much as you can. People devalue education. I love Goggle because it makes you well rounded. The power to think and knowledge from learning is a very powerful thing. You must be open to learning your entire life. We all make mistakes because no one is goof proof. You are going to make mistakes, but mistakes are vital to who you are, and your existence in whatever profession you choose”.

For more information about Lee Bailey and his new entertainment empire, visit

www.EURweb.com

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