Fayetteville, NC- Hundreds of miles away from the skyscrapers of Manhattan, deep in the heart of North Carolina, two creative minds sketch out ideas for their next big star, which so happens to be the daughter of NicholPlaydit Entertainments founder Derrick Nichol. Because of shows such as “America’s Got Talent”, “America’s Top Model”, and the flagship that started it all, “ American Idol”, to find a vehicle to launch your career in acting, singing, dancing, modeling, or whatever it is you do, is not a hard thing to find anymore. But the challenge comes when you are expected to battle three thousand others for that one spot. So many factors come to mind- how am I different from the others, what can I do differently from the other acts and what is going to make me unique and different to make someone choose me for that one spot? This is where the creative and professional talents of businessmen and industry veterans Derrick Nichol and Mark Smith come into play. “We didn’t just start our business”, says Nichol. “We’ve been around for a long time, working and mastering our craft”. NicholPlaydit Entertainment is just our vehicle to let the world know we’re here, and one of the best in the business.”
Constant travel from New York to North Carolina can take a toll on you, but NicholPlaydit Entertainment’s founder Derrick Nichol sees a future of good things to come out from Fayetteville, NC. “I’m from New Jersey, but North Carolina is like home,” comments Nichol. “My daughter is in school there and I’m constantly on the road back and forth. There is a lot of good talent in Fayetteville and the South period, and we’re looking for artists to work with, people who believe in themselves and their talents. We’re looking for people who understand the phasing process of not just being an artist, but all the aspects of building and nurturing what you do. So we want to be the company that provides not only the performer, but we want to teach it all. It’s very important that any new artist we work with understand the concept of what it is to be who they are. It’s very important to us that those we work with are go-getters, people who have the eye of the tiger, and won’t allow anything to get in the way. Now days, most companies want to work with people who are after if, trying to get it without people pushing them. We are no different. We’re looking for the fighter in an artist.”
We all know the names of Gamble and Huff, Terry Lewis and Jimmy Jam, LA and Babyface, and as time goes, we will also become familiar with Nichol and Smith, who are to date responsible for contributions on quite a few off Broadway Productions such as “Mama I Wanna Sing”. “Yea we’ve been around for a while, doing a lot of stuff, “continues Nichol. “ Our goal is to be able to say that we created a variety of work that was R&B, Hip-Hop, Gospel, Country, Rock, Rap, Pop, Reggae, Latin, a large catalog of material that people will love to listen to for years to come. That’s what I like about Teddy Riley. Back years ago when he coined the phrase, “New Jack Swing”, that sound is still around today when you listen to music. And a lot of new artists are being influenced by his style and what he did for music. That sound will never die. That’s what we are looking to do. Fayetteville is by no means New York, but I see the amount of talent there and a lot of opportunity to do quite a few things. So we’re looking to open up the potential there and give those who are prepared an opportunity”.
Nichol has written for and traveled with a variety of artist, including R&B Artist Joe. Smith grew up around the industry, to eventually travel the world with many as a keyboard player and producer. The duo have signed a 50/50 joint venture to create music as a team. Together they will for sure be unstoppable. Show business runs in the family as Nichol’s daughter Katelyn, who resides in Fayetteville, NC., is soon to release a project as well. “For all those artists out there looking to get in the music business, “ comments Nichol in closing, “ my advice is study the business because this is a business. You can’t loose site of what you want or where you’re trying to go, and you have to prepare yourself so again learn the business. This is a process, and it takes getting to know people and people knowing who you are. But number one is you have to believe in yourself and your talents.” information on Nicholplaydit Entertainment visit http://www.myspace.com/nicholplayditentertainment
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